Trade Show Tips
ESP founder and CEO Sandy Flom has 18 years of international trade show experience. Gain some insiders' knowledge from these special trade show tips, courtesy of Extraordinary Show Productions Ltd. (look for new articles to be added periodically).
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Trade Show Exhibit Booth Design
OTC Beauty Magazine incorporates ESP CEO Sandy Flom’s “Color
Psychology” in “Stand Out Booth Design” published in the Business
Tips section of their April 2007 issue. Drawn from her article “Color
is Primary in Trade Show Booth Design”, Sandy provides insight on how
colors affect us. Colors used in your booth and graphic designs influence
how your company image and marketing message are perceived by trade show
visitors.
Stand-Out Booth Design
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April 2007
Capturing the Right Trade Show Visitor
Stop Spending Time with Every Trade Show Visitor
December 2006
Trade Show Timeline
Trade Show Preparation Timeline
August 2006
Trade Show Project Brief
Advance planning is critical to
successful participation in any trade show. Use
our Trade Show
Project Brief to
facilitate your trade show exhibit planning process.
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July 2006
Trade Show Glossaries
Trade Show Booth Installation & Dismantle
September 2005
Trade Show Terms - Trade Show Electrical
July 2005
Trade Show Terms - Trade Show Floor N-Z
June 2005
Trade Show Terms - Trade Show Floor F-M
May 2005
Trade Show Terms - Trade Show Floor A-E
April 2005
Trade Show Terms - Trade Show Booth Shipping
March 2005
Trade Show Terms - Trade
Show Displays
February 2005
International Trade Show Marketing
International Trade Show Marketing Part 3
-- Trade Show Booth Logistics
August 2005
International Trade Show Marketing: Part
2 -- Planning Your Booth
November 2004
International Trade Show Marketing: Part 1 -- What's
so Different?
July 2004
Mississippi Business Journal: Expo offers opportunities
Trade Show
Advice from an Expert
June 2004
Color is Primary in Design
Trade Show Booth Design - Using Color
January 2004
Buying vs. Renting Trade Show Displays
Buying Trade Show Displays? Or Renting? That
is the question.
September 2003
Small But Mighty!
Tactics for Portable and Small Modular Trade
Show Displays
August 2003
Check back periodically for more trade show tips!
© 2002-2007 Extraordinary Show Productions Ltd., San
Diego, California
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