Trade Show Tactics for Portable and Small Modular Displays

Small But Mighty!

Small does not mean insignificant. You can make a lasting impression with a display of any size. Be sure that impression is a positive one.

Consider these trade show tactics:

1. Make the company name and/or name of a recognized product highly visible. It should be as large as possible, as high as possible, and always consistent in its use. Make it memorable so it will be recognized again and again.

2. Use large colorful graphics for maximum visual impact. Photographs of people using your product attract the most attention. Keep text to a minimum and of easily readable size – details belong in brochures. People will not stand and read graphics and they can’t take them with them. The graphics will get them into your booth, the brochures will give them the details.

3. Light products and graphics to significantly increase awareness. Along with your company identification, these are the most important aspects of your exhibit – make them stand out.

4. Invest in a display system that gives you a professional look. Curtain backwalls and draped tables can look cheap and make you look less than serious. A manufactured display shows permanency and is more likely to capture attention.

5. Theme your display based on the venue or time of year – a beach theme in San Diego, a fall colors theme in New England. Themes always grab attention and usually make people smile.

6. Don’t clutter or create barriers to your display with too much product, literature, or too many giveaways. Don’t put a table at the front of the booth space and stand behind it – it’s a barrier that says “don’t come in”. Make your display area open and inviting.

7. Make eye contact, smile, stand and look like you’re interested in and proud of your company and products. Don’t sit and read a book or sit with crossed arms and watch people walk by. These actions send the message that you aren’t interested and they aren’t welcome in your booth space.

8. Save money and add value to your brochures, giveaways, and samples by saving them for those genuinely interested in your product or service. Everybody loves free stuff but if you lay it out for them to simply grab and walk away – they won’t remember you or your company. And it could easily end up in the trash before they leave the exhibit hall. It was free, so who cares?!

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Trade Show Tactics for Portable and Small Modular Displays

Small But Mighty!

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