Trade Show Glossary

Part 1: Trade Show Displays

By Sandy Flom
CEO, Extraordinary Show Productions Ltd.
February 2005

Backwall – the wall panels that make up the back of a trade show exhibit

Booth Size – the size of the floor space occupied by an exhibit; usually in 10' x 10' increments

Custom wooden crate for trade show exhibit components.

Crate – a wooden container that is custom jigged and felt-lined for safe transport and storage of trade show exhibit components

Custom Display / Custom Exhibit – a trade show display or exhibit designed and constructed to meet the specific requirements of the exhibitor

Custom Rental Display / Exhibit – a rental display using existing exhibit components that are customized to the exhibitor’s specifications for one time or limited use by the exhibitor

Display Builder – a company specializing in the fabrication of trade show exhibits

Exhibit Designer / Producer – a company specializing in the design and fabrication of trade show exhibits

Folding Panel Display System – an exhibit system of lightweight hinged panels that unfold to create a trade show display and fold flat for packing; usually finished in fabric on both sides

Hardwall Exhibit – a trade show exhibit with walls and components constructed of a solid material rather than fabric or other flexible materials

Header – a sign or other structure prominently located at the top of an exhibit often used to display the exhibit company’s logo or tagline

K.D. (Knockdown) – an exhibit structure or component that is assembled on site for the trade show and then disassembled for efficient packing and shipment

Modular Exhibit – a custom exhibit or a portable display system designed and constructed for use in various booth configurations and sizes, i.e. components from a 20’x30’ exhibit can be used to create a 10’x20’ exhibit and/or a 10’x10’ exhibit

Panel Display System – an exhibit system of lightweight prefabricated panels of various sizes that connect to each other to form a trade show display

Popup Display – a lightweight trade show display with an expanding framework that supports fabric or graphic panels; accessories include lights, shelves, monitor cut-outs, and case-to-counter podiums

Portable Display / Exhibit – a lightweight display that can be moved by the exhibitor without the use of a forklift or dolly

Prefab Display – an exhibit that has been pre-built for ready installation on the trade show floor

Rental Booth – a pre-designed trade show booth offered to exhibitors for rent as a complete booth package

Self-Contained Exhibit – a display with a shipping case or cases that are used as an integral part of the exhibit at a trade show

Stock Exhibit – a pre-designed trade show exhibit modified to meet particular requirements of an exhibitor

Table Top Display – a trade show display designed for use on a table top or similar surface

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