Trade Show Booth Design - Using Color

Color is Primary in Trade Show Booth Design

The importance of color in the design of a trade show booth and its graphics cannot be over-emphasized. Color appeals to emotion, creates feelings, and causes humans to react in certain ways – whether obviously or subliminally.

Here are some basic colors and how they affect us – and thus how they affect trade show attendees when they view your trade show booth and its design:

Red – an emotionally charged color that encourages fantasy; women are drawn to blue-based red while men prefer yellow-based red

Yellow – the number-one attention grabber that if over-used can cause viewer crankiness

Green – makes people comfortable in unfamiliar surroundings and is associated with nature and money

Blue – provides a calming effect and encourages fantasy; not good for a high-powered campaign that needs to generate energy

Black – represents power

White – portrays purity and honesty

Grey – encourages creativity but can be perceived as dirty

Brown – construed as informal

Silver and Gold – indicate top-of-the-line products

More information about trade show booth design can be found on our Trade Show Display Graphics page in our trade show resources section.

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Trade Show Booth Design - Using Color

Color is Primary in Trade Show Booth Design

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