RESOURCES & HELPFUL LINKS
Here are some tips and links to resources that can help you improve your trade show presentation.
Great graphics attract visitors to your trade show booth. Great graphics are a result of strong design and quality production. They are an integral and critical part of your trade show display and must be powerful and persuasive to draw prospects into your booth.
Learn more about effective trade show graphics.
Add a trade show magician and bring extra life and attention to your exhibit.
You have approximately four seconds to get noticed by trade show visitors walking past your booth. In-booth entertainment is a great way to grab attention and set your company apart from the competition and other trade show exhibits.
Sometimes it is not always possible to staff your exhibit with your own employees. The specialized world of trade show personnel involves a number of companies, all with their own niches in the industry, from models to security.
Learn more about trade show staffing.
Every successful business relies on a well-thought out marketing plan that is strategic as well as creative. It must communicate your corporate ID and clearly convey your marketing message every step of the way.
Learn more about effective trade show marketing that will lead your company to success and keep it in the forefront.
Promotional items can be an invaluable way to get your message across at a trade show - and the range of giveaways on offer is wide.
Learn more about effective trade show giveaways.
There are plenty of software programs available which allow organizers and managers to control expenses, train and effectively deploy staff and track and target trade show leads.
Learn more about various types of trade show software.
San Diego is one of the premier locations for trade shows and ESP has collected resources to help exhibitors and visitors plan their show effectively.
Learn more about San Diego trade shows.
The following articles draw on ESP CEO Sandy Flom’s trade show planning expertise:
Exhibiting in the Emirates
Mississippi Business Journal